The Joe Cartel Story: Coffee Smuggler? Consumer Brand?

Smuggler? We were never smugglers! What we are is a brand that is fun, unique, and packs a great product. But we do have a great story. Like to hear it? Here it go...

Joe Cartel was founded on the premise of providing great coffee with unique branding and something a little more fun to gift to a friend, family member, or colleague that loves coffee.

We realize our marketing and branding is a little off, but we are targeting the market segment that is a little off as well and doesn't take themselves too seriously.

Joe Cartel Coffee is brought to you by a couple of marketing and branding guys that loved coffee built a concept, funded it, and brought to market a coffee packaged and marketed like no other. We realize our marketing and branding is a little off, but we are targeting the market segment that is a little off as well and doesn't take themselves too seriously. Simply put if you don't like our product or marketing or branding; there are plenty of other craft coffees out there. (Feel Free to Google now)



We understand that most of the figures used as Joe Cartel branding art have done some very bad things, but they have some good for their immediate communities as a "get out of hell" free card or "get a lower sentence" card for all the bad shit they have done and it's been that way for a long time. Our model uses our branding to support youth sports, recovery facilities, community services, and several other charities. The Joe Cartel branding vertical is built on the antihero movement and our marketing model is not taking ourselves too seriously while targeting a market of coffee lovers who take their coffee way more seriously than they take themselves. With that being said we are simply committed to bringing you a fun off-beat product, with great coffee at a fair price that supports portions of the community where we can.


Now stop reading the Joe Cartel Blog posts that are posted for SEO purposes and 8 people to actually read. Go buy some Joe Cartel Coffee or send some to someone that needs a smile and some good coffee while supporting great causes. #JoeCartel #GotBricks

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